OUR WORK
DUREX - Invisible condom
launch with a sexy and safe social focus
Production of materials, influencer coordination, and press management by Pitch Media.
Our Idea
Support the launch of Durex’s Invisible Condom through a disruptive strategy on social media and communication channels, aiming to generate organic conversation, brand visibility, and product differentiation.
Strategy
A creative dynamic was designed consisting of personalized visits to influencers in Costa Rica and Panama, accompanied by a surprise performance by professional magicians. The magic act, carefully aligned with the product’s invisibility concept, provoked genuine reactions that influencers spontaneously shared on their profiles. This action achieved a high level of reach, engagement, and brand recall, effectively positioning the launch among key audiences.
Key Results
Publicity:
$72k
Reach:
3 million impressions
our services
