OUR WORK

EPA - Grilling event series

finding innovative strategies during challenging times

Creative ideation, logistics, concept implementation (TV + social media), and press management by Pitch Media.

Our Idea

To bring customers closer to EPA’s grilling category safely from their homes, using an innovative and culinary-driven approach.

Strategy

At the mid of the challenges of 2020, the first-ever virtual EPA Grilling Event was launched: a friendly competition featuring amateur grillers and influencers. The initiative aimed to strengthen the emotional connection between the brand and its consumers while providing high-quality family entertainment across the country.

Thanks to its outstanding reception, the event evolved into an annual tradition, with new editions in 2021 and 2022, each featuring refreshed formats and creative challenges for participants.

Starting with its third edition, the event transitioned to a live, in-person format, expanding its impact and reach. The most recent edition featured celebrity chef Jorge Rausch as a guest judge, enhancing the event’s credibility and appeal among media outlets and key audiences.

Pitch Media led the creative concept, full logistical execution, and cross-channel implementation, including TV and digital platforms. Additionally, we managed all media relations and press coordination, securing strategic coverage aligned with EPA’s communication goals.