OUR WORK
El Rey - School Season
back to school with El Rey: a leader in the market
Logistics, coordination, media tour, editorial content, and press management by Pitch Media.
Our Idea
To strengthen the current year’s back-to-school campaign with a communication strategy that supports and amplifies the brand’s advertising efforts.
Strategy
An integrated campaign was designed around three key actions. First, an influencer activation took place aboard a school bus, generating organic content and fostering close connections with digital audiences. Second, a media tour with specialized spokespeople was executed, focusing on interviews highlighting the school bus concept as the iconic symbol of back-to-school season. Finally, editorial content with practical tips and valuable information targeted parents and caregivers, positioning the brand as a trusted ally in the school context.
results que destacan
our services
