OUR WORK
EPA - First-ever concert for pets
turning up the volume for furry fans at EPA’s first dog-friendly concert: how to engage a whole new audience segment
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Event coordination, concept development, and management by Pitch Media.
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Our Idea
To strengthen EPA’s reputation in the pet and family segment, we developed a one-of-a-kind creative experience as part of the “Smoke-Free Family Sundays” initiative by the Municipality of San José. The goal was to foster an emotional connection with the community, positioning EPA as a brand deeply committed to the well-being of both families and their pets.
Strategy
As a central piece of the strategy, we produced Costa Rica’s first-ever concert designed specifically for pets, featuring renowned national percussionist Carlos “Tapado” Vargas. The performance incorporated custom instruments and carefully calibrated sound levels to ensure a soothing atmosphere for animals—while offering an enjoyable experience for their humans.
This initiative positioned EPA as a leader in inclusive, family-friendly events, and solidified its presence in the community through an innovative and memorable engagement.
Key Results
Media Value:
Over $275K generated within 72 hours
Press Coverage:
110+ media mentions
Event Attendance:
Approximately 450 attendees
our services
