OUR WORK
#WhatYouCarry
—Nature Is Not a Souvenir
We turned biodiversity protection into a conversation that crossed borders.
Public relations strategy, media relations, and strategic partnership development by Pitch Media.
Our Idea
How can we turn a tourism and environmental issue into a message that resonates with travelers around the world?
Under the concept “Costa Rica wants you to take home experiences, not its nature,” we developed a communications strategy to raise awareness about the illegal removal of Costa Rica’s wild flora and fauna.
We transformed a complex reality into a relatable, emotional, and highly shareable narrative, encouraging visitors to take home memories without putting the country’s biodiversity at risk.
Strategy
We developed a multichannel communications strategy that brought together national and international media, expert spokespeople, content creators, and strategic partners to take the #WhatYouCarry message further.
Through stories that inspire awareness, data highlighting the impact of illegal wildlife and plant removal, and educational content, we turned an environmental issue into a conversation that could build awareness and create an emotional connection with audiences.
In this way, the message went beyond airports and crossed borders, reminding the world that protecting Costa Rica’s biodiversity is a shared responsibility and that the best souvenir from a trip is one that leaves nature untouched.
Key Results
Media Value:
Approximately 284,050,417
Coverage:
More than 90 national and international media placements and 6 content creators.
Reach:
Approximately 284,050,417
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